Lenticular packaging

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Lenticular Packaging

If you want to witness the incredible impact of new technology and processes on a particular industry, watch what lenticular packaging and labeling will bring to the community over the next 18 months.

Never before have so many technologies simultaneously come together to create so many new packaging and labeling related opportunities. Using newly designed thin lenses, new software and prepress processes, and new printing technologies, lenticular is coming to packaging and labeling in a big way.

You can go to their website at: wompro.com/catalogue/category1018/category1035/product4571

When packaging products and information there are some basic objectives:

Physical protection of the object - The objects enclosed in the package can be protected from damage caused by physical force, rain, heat, sunlight, cold, pressure, airborne contamination, and automated handling devices.

Agglomeration - Small objects are typically grouped together in one one package for reasons of efficiency.

Information transmission - Information on how to use, transport, or dispose of the product is often contained on the package or label.

Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.

Reducing theft - Some packages are made larger than they need to be so as to make theft more difficult.

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