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packaging
articles as a resource.
Packaging is an important factor in any retail environment and a key
element in most marketing strategies. Consumers react immediately to
package shapes, and are influenced by them when making buying decisions.
Different product categories are often easy to recognize by their
characteristic form, for example chocolate boxes or milk cartons. On the
other hand, a manufacturer of an exclusive product, such as jewelry or
perfume, may deliberately choose an unusual, eye-catching form.
When packaging products and information there are some basic objectives:
Physical protection of the object - The objects enclosed in the package
can be protected from damage caused by physical force, rain, heat,
sunlight, cold, pressure, airborne contamination, and automated handling
devices.
Agglomeration - Small objects are
typically grouped together in one one package for reasons of efficiency.
Information transmission - Information
on how to use, transport, or dispose of the product is often contained
on the package or label.
Marketing - The packaging and labels can
be used by marketers to encourage potential buyers to purchase the
product.
Reducing theft - Some packages are made
larger than they need to be so as to make theft more difficult.
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